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Utah Jazz Team Branding
SALT LAKE CITY, UTAH
Infinite Scale | 2019
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Vivint SmartHome Arena, the home of the Utah Jazz, underwent a multi-year renovation project. After the renovation had been completed, a phased master plan was developed to create a holistic approach to integrating the Utah Jazz brand. Alongside the Utah Jazz marketing team, we developed a plan to integrate branding, team achievements, and historical moments throughout the entire arena. The images shown represent the first phase of installation. These experiences were completed in general admission areas, club areas, and player-only areas.
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