LORAN SANVIDO

PHOENIX, ARIZONA

Infinite Scale  |  2018

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Phoenix Raceway, a fan favorite NASCAR venue, began a year-long renovation project that spanned the entire campus — parking, race track, and infield. In addition to the renovation, the creative team worked to implement the new track identity system throughout the property wayfinding and branding systems. These new systems had to be versatile to help fans navigate a site that spans miles, and it had sponsor destinations that changed daily during the 4-day racing experience.