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Little Caesars Arena
Heritage Brand Integration
DETROIT, MICHIGAN
Infinite Scale | 2018
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The Detroit Red Wings moved from Joe Louis Arena to Little Caesars Arena in 2018. The Red Wings are one of the Original Six hockey teams, and have won six Stanley Cups—their history was of storied success and a key part of the project. Working closely with Olympia Entertainment’s curator, and on a very compressed schedule, the heritage branding program was executed over 20 different spaces and in 700+ individual pieces.
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