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Allegiant Stadium Concessions Brand Integration

LAS VEGAS, NEVADA

Infinite Scale  |  2020

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In the fall of 2020, the Raiders would call Las Vegas and Allegiant Stadium their new home. One part of developing their new stadium was creating an unique food experience for the Raider fans. An overall masterplan was developed, and each location was developed alongside the concessionaire, architect, and stadium owner with one goal — to create a “Las Vegas food experience.” Altogether, there were 10 vendor partner brands and 14 new concessions brands created for this stadium that were integrated into almost 50 different locations.

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