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San Francisco 49ERS Brand Integration
SANTA CLARA, CALIFORNIA
Infinite Scale | 2018
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Levi’s Stadium opened in 2014 devoid of any team branding, except where needed, by the owner’s direction. After many years, the fan’s and team’s cries to make the stadium feel more like “home” were heard. Our mission was to inject the franchise’s
storied success and team branding into the stadium. This was accomplished with changeable player graphics in the concourses, and permanent displays
of the 49ers Hall of Fame, Super Bowl Championships, retired numbers, and team logos throughout the bowl and key concourse areas.
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