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Macy's Corporate Headquarters Wayfinding & Brand Integration
CINCINNATI, OHIO
Reztark | 2016
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Macy’s new corporate headquarters at Progress Place, in the greater-Cincinnati area, involved transforming an old manufacturing plant into a modern work environment. With over 2,500 feet of space and 16’ ceilings the goal was to find a way to unify the space and create a sense of familiarity for six to eight hundred employees. In addition to an updated interior design layout, a code and wayfinding system was also created for the office. Overhead and wall-mounted wayfinding signs were developed, along with large branded wall graphics that were used for brand expression and creating department landmarks, or placemaking elements, throughout the space.
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